Pdf ebook: The Startup Owner's Manual

Pdf download ebook The Startup Owner's Manual

Summary: More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The Nation

  • Author : N.a
  • Publisher: John Wiley & Sons
  • ISBN: 1119690722
  • Genre: Business & Economics
  • Number of Pages: 608
  • Language: English
  • Views: 1967
  • Downloads: 1967
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Description: More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: • Avoid the 9 deadly sins that destroy startups' chances for success • Use the Customer Development method to bring your business idea to life • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses • Identify your customers and determine how to "get, keep and grow" customers profitably • Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.


Pdf ebook: The Startup Owner's Manual

Pdf download ebook The Startup Owner's Manual

Summary: More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The Nation

  • Author : Steve Blank,Bob Dorf
  • Publisher: John Wiley & Sons
  • ISBN: 1119690676
  • Genre: Business & Economics
  • Number of Pages: 608
  • Language: English
  • Views: 1239
  • Downloads: 1239
  • GET BOOK

Description: More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: • Avoid the 9 deadly sins that destroy startups' chances for success • Use the Customer Development method to bring your business idea to life • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses • Identify your customers and determine how to "get, keep and grow" customers profitably • Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.


Pdf ebook: The Four Steps to the Epiphany

Pdf download ebook The Four Steps to the Epiphany

Summary: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practi

  • Author : Steve Blank
  • Publisher: John Wiley & Sons
  • ISBN: 1119690285
  • Genre: Business & Economics
  • Number of Pages: 384
  • Language: English
  • Views: 336
  • Downloads: 336
  • GET BOOK

Description: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.


Pdf ebook: Disciplined Entrepreneurship

Pdf download ebook Disciplined Entrepreneurship

Summary: 24 Steps to Success! Disciplined Entrepreneurship will change the way youthink about starting a company. Many believe that entrepreneurshipcannot be taught

  • Author : Bill Aulet
  • Publisher: John Wiley & Sons
  • ISBN: 1118720814
  • Genre: Business & Economics
  • Number of Pages: 288
  • Language: English
  • Views: 1610
  • Downloads: 1610
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Description: 24 Steps to Success! Disciplined Entrepreneurship will change the way youthink about starting a company. Many believe that entrepreneurshipcannot be taught, but great entrepreneurs aren’t born withsomething special – they simply make great products. Thisbook will show you how to create a successful startup throughdeveloping an innovative product. It breaks down the necessaryprocesses into an integrated, comprehensive, and proven 24-stepframework that any industrious person can learn andapply. You will learn: Why the “F” word – focus – is crucialto a startup’s success Common obstacles that entrepreneurs face – and how toovercome them How to use innovation to stand out in the crowd –it’s not just about technology Whether you’re a first-time or repeat entrepreneur,Disciplined Entrepreneurship gives you the tools you need toimprove your odds of making a product people want. Author Bill Aulet is the managing director of the Martin TrustCenter for MIT Entrepreneurship as well as a senior lecturer at theMIT Sloan School of Management. For more please visit ahref="http://disciplinedentrepreneurship.com/"http://disciplinedentrepreneurship.com//a


Pdf ebook: The Startup Checklist

Pdf download ebook The Startup Checklist

Summary: 25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus

  • Author : David S. Rose
  • Publisher: John Wiley & Sons
  • ISBN: 1119164052
  • Genre: Business & Economics
  • Number of Pages: 320
  • Language: English
  • Views: 1470
  • Downloads: 1470
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Description: 25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.


Pdf ebook: The Start-up of You

Pdf download ebook The Start-up of You

Summary: A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs. LinkedIn cofounder

  • Author : Reid Hoffman,Ben Casnocha
  • Publisher: Currency
  • ISBN: 0307888924
  • Genre: Business & Economics
  • Number of Pages: 272
  • Language: English
  • Views: 1909
  • Downloads: 1909
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Description: A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs. LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to: * Adapt your career plans as you change, the people around you change, and industries change. * Develop a competitive advantage to win the best jobs and opportunities. * Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth. * Take proactive risks to become more resilient to industry tsunamis. * Tap your network for information and intelligence that help you make smarter decisions. A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.


Pdf ebook: Startup CEO

Pdf download ebook Startup CEO

Summary: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startu

  • Author : Matt Blumberg
  • Publisher: John Wiley & Sons
  • ISBN: 1119723779
  • Genre: Business & Economics
  • Number of Pages: 480
  • Language: English
  • Views: 333
  • Downloads: 333
  • GET BOOK

Description: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.


Pdf ebook: HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

Pdf download ebook HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

Summary: The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepren

  • Author : Harvard Business Review,Steve Blank,Marc Andreessen,Reid Hoffman,William A. Sahlman
  • Publisher: Harvard Business Press
  • ISBN: 1633694399
  • Genre: Business & Economics
  • Number of Pages: 160
  • Language: English
  • Views: 303
  • Downloads: 303
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Description: The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: Understand what makes entrepreneurial leaders tick Know what matters in a great business plan Adopt lean startup practices such as business model experimentation Be prepared for the race for scale in Silicon Valley Better understand the world of venture capital--and know what you'll get along with VC funding Take an alternative approach to entrepreneurship: buy an existing business and run it as CEO This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani's Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder's Dilemma," by Noam Wasserman.


Pdf ebook: The Art of Leadership

Pdf download ebook The Art of Leadership

Summary: Many people think leadership is a higher calling that resides exclusively with a select few who practice and preach big, complex leadership philosophies. B

  • Author : Michael Lopp
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1492045640
  • Genre: Business & Economics
  • Number of Pages: 198
  • Language: English
  • Views: 1115
  • Downloads: 1115
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Description: Many people think leadership is a higher calling that resides exclusively with a select few who practice and preach big, complex leadership philosophies. But as this practical book reveals, what’s most important for leadership is principled consistency. Time and again, small things done well build trust and respect within a team. Using stories from his time at Netscape, Apple, and Slack, Michael Lopp presents a series of small but compelling practices to help you build leadership skills. You’ll learn how to create teams that are highly productive, highly respected, and highly trusted. Lopp has been speaking and writing about this topic for over a decade and now maintains a Slack leadership channel with over 13,000 members. The essays in this book examine the practical skills Lopp learned from exceptional leaders—as a manager at Netscape, a senior manager and director at Apple, and an executive at Slack. You’ll learn how to apply these lessons to your own experience.


Pdf ebook: Ready, Fire, Aim

Pdf download ebook Ready, Fire, Aim

Summary: Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial e

  • Author : Michael Masterson
  • Publisher: John Wiley & Sons
  • ISBN: 0470258756
  • Genre: Business & Economics
  • Number of Pages: 400
  • Language: English
  • Views: 1703
  • Downloads: 1703
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Description: Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.


Pdf ebook: Founder’s Pocket Guide: Startup Valuation

Pdf download ebook Founder’s Pocket Guide: Startup Valuation

Summary: This updated edition includes several new features, including: · The Startup Valuation Explorer · Expanded coverage of Valuation Methods · Responding to

  • Author : Stephen R. Poland
  • Publisher: 1x1 Media
  • ISBN: 1938162048
  • Genre: Business & Economics
  • Number of Pages: 50
  • Language: English
  • Views: 1820
  • Downloads: 1820
  • GET BOOK

Description: This updated edition includes several new features, including: · The Startup Valuation Explorer · Expanded coverage of Valuation Methods · Responding to investor questions about your valuation · Understanding option pool impact on your valuation For many early-stage entrepreneurs assigning a pre-money valuation to your startup is one of the more daunting tasks encountered during the fundraising quest. This guide provides a quick reference to all of the key topics around early-stage startup valuation and provides step-by-step examples for several valuation methods. This Founder’s Pocket Guide helps startup founders learn: • What a startup valuation is and when you need to start worrying about it. • Key terms and definitions associated with valuation, such as pre-money, post-money, and dilution. • How investors view the valuation task, and what their expectations are for early-stage companies. • How the valuation fits with your target raise amount and resulting founder equity ownership. • How to do the simple math for calculating valuation percentages. • How to estimate your company valuation using several accepted methods. • What accounting valuation methods are and why they are not well suited for early-stage startups.


Pdf ebook: Hello, Startup

Pdf download ebook Hello, Startup

Summary: This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the auth

  • Author : Yevgeniy Brikman
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1491910046
  • Genre: Computers
  • Number of Pages: 604
  • Language: English
  • Views: 1874
  • Downloads: 1874
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Description: This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others. Hello, Startup is a practical, how-to guide that consists of three parts: Products, Technologies, and Teams. Although at its core, this is a book for programmers, by programmers, only Part II (Technologies) is significantly technical, while the rest should be accessible to technical and non-technical audiences alike. If you’re at all interested in startups—whether you’re a programmer at the beginning of your career, a seasoned developer bored with large company politics, or a manager looking to motivate your engineers—this book is for you.


Pdf ebook: The Small Business Owner's Manual

Pdf download ebook The Small Business Owner's Manual

Summary: An Owner's Manual provides fast, practical, and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly

  • Author : Joe Kennedy
  • Publisher: Red Wheel/Weiser
  • ISBN: 1601637985
  • Genre: Business & Economics
  • Number of Pages: 312
  • Language: English
  • Views: 1326
  • Downloads: 1326
  • GET BOOK

Description: An Owner's Manual provides fast, practical, and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly look up information in the midst of a crisis. For example: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. Weigh the pros and cons among 8 legal structures, from corporations to LLCs. Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. Develop a powerful business plan in half the time. Learn to sell products and services by considering 10 possible sales and distribution channels. Discover the latest trends to quickly and inexpensively set up a website and e-store. Get taxes paid on time, collect from deadbeats, protect the business from litigation, and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. Get a quick overview of the 14 top forms of business insurance including workers comp and medical. Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. Understand the legal side of hiring, firing, and managing employees and contractors. Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers, and download links are also included. Credit cards are critical these days, so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud and lots more too! Joe Kennedy has more than twenty years of experience in operating and working with hundreds of small businesses, a degree in finance and an MBA. He knows how entrepreneurs think and their drive to get to the essence of an issue, make the right decision, and quickly move on. Impatient business owners will prefer this book since only the most relevant information is provided. A few bigger books are out there but this one is not puffed out with clutter and other information you already knew. With years of experience in the IT industry, Joe knows a lot about the Internet too so the content here is better than web-based searches. The Small Business Owner's Manual is great for those starting a business, operators of existing enterprises, or as a gift.


Pdf ebook: The Entrepreneur's Manual

Pdf download ebook The Entrepreneur's Manual

Summary: You are holding in your hands the ultimate guide to transforming your dream business into a reality. Drawing upon years of trial and error, Richard White i

  • Author : Richard M. White
  • Publisher: Echo Point Books & Media, LLC
  • ISBN:
  • Genre: Business & Economics
  • Number of Pages: 644
  • Language: English
  • Views: 537
  • Downloads: 537
  • GET BOOK

Description: You are holding in your hands the ultimate guide to transforming your dream business into a reality. Drawing upon years of trial and error, Richard White imparts his insights on how to establish a successful business and keep it running strong. Substituting complex theories for critical advice rooted in real-life experience, White makes designing and managing a successful business model more accessible than ever. The Entrepreneur's Manual covers everything entrepreneurs need to know, from identifying your niche market, to forecasting and controlling sales, to building a solid foundation of effective employees. White's rare advice has made this manual mandatory reading not only for entrepreneurs, but for anyone who wants to better understand the business world. In addition to motivating prospective business owners, this book, above all others in its field, delivers results. This superior guide on the secrets behind successful entrepreneurship possesses the qualities of a true classic: its advice remains as relevant as ever. Find out why The Entrepreneur's Manual has been the mandatory business guide for nearly half a century.


Pdf ebook: Traction

Pdf download ebook Traction

Summary: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that.

  • Author : Justin Mares,Gabriel Weinberg
  • Publisher: S Curve Publishing
  • ISBN: 0976339609
  • Genre: Business & Economics
  • Number of Pages: 258
  • Language: English
  • Views: 409
  • Downloads: 409
  • GET BOOK

Description: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.


Pdf ebook: The Cat Owner's Manual

Pdf download ebook The Cat Owner's Manual

Summary: At Last! A Beginner’s Guide to Feline Technology Scratch marks on your furniture. Dead mice on your doorstep. Stray hairs all over your clothes. It’s e

  • Author : David Brunner,Sam Stall
  • Publisher: Quirk Books
  • ISBN: 1594747679
  • Genre: Pets
  • Number of Pages: 224
  • Language: English
  • Views: 559
  • Downloads: 559
  • GET BOOK

Description: At Last! A Beginner’s Guide to Feline Technology Scratch marks on your furniture. Dead mice on your doorstep. Stray hairs all over your clothes. It’s enough to make you cry out, “Why doesn’t my cat have an owner’s manual?” And now—finally!—she does. Through step-by-step instructions and helpful schematic diagrams, The Cat Owner’s Manual explores hundreds of frequently asked questions: Which breeds interface best with dogs? How can I maintain a quality exterior finish? And why does my model always drink from the bathtub? Whatever your concerns, you’ll find the answers here—courtesy of celebrated veterinarian Dr. David Brunner and acclaimed author Sam Stall. Together, they provide plenty of useful advice for both new and experienced cat owners.


Pdf ebook: Disciplined Entrepreneurship Workbook

Pdf download ebook Disciplined Entrepreneurship Workbook

Summary: The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the

  • Author : Bill Aulet
  • Publisher: John Wiley & Sons
  • ISBN: 1119365775
  • Genre: Business & Economics
  • Number of Pages: 288
  • Language: English
  • Views: 668
  • Downloads: 668
  • GET BOOK

Description: The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.


Pdf ebook: SUMMARY - The Startup Owner’s Manual: The Step-By-Step Guide For Building A Great Company By Steve Blank And Bob Dorf

Pdf download ebook SUMMARY - The Startup Owner’s Manual: The Step-By-Step Guide For Building A Great Company By Steve Blank And Bob Dorf

Summary: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, yo

  • Author : Shortcut Edition
  • Publisher: Shortcut Edition
  • ISBN:
  • Genre: Business & Economics
  • Number of Pages: 35
  • Language: English
  • Views: 896
  • Downloads: 896
  • GET BOOK

Description: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover that the best way to create and grow your start-up is to put your customers at the heart of your strategy. You will also discover : that meeting with customers will bring you more than just hours at the office; that following a business plan to the letter can lead to early bankruptcy; that you need to be able to change your strategy or product in depth to succeed; that there is no point in using a communications agency until you have identified your customers yourself; that you need to do tests at each stage of the creation of your start-up to verify the relevance of your strategy. Customer-driven development is a method that places your potential customers at the heart of the process of creating your start-up. By following this method, you will meet success upon arrival or you will stop before it is too late. From the creation of your business model to the expansion of your start-up, there are a few key steps to follow to lead your company to success. So, are you ready to become the entrepreneur you dream of being? *Buy now the summary of this book for the modest price of a cup of coffee!


Pdf ebook: The Entrepreneur's Growth Startup Handbook

Pdf download ebook The Entrepreneur's Growth Startup Handbook

Summary: An accessible guide to handling the unforeseeable consequences of becoming an entrepreneur in today and tomorrow's economy The spirit of an entrepreneur is

  • Author : David N. Feldman
  • Publisher: John Wiley & Sons
  • ISBN: 1118643291
  • Genre: Business & Economics
  • Number of Pages: 192
  • Language: English
  • Views: 1384
  • Downloads: 1384
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Description: An accessible guide to handling the unforeseeable consequences of becoming an entrepreneur in today and tomorrow's economy The spirit of an entrepreneur is often characterized as one of unbridled passion and a sense of fearlessness. But what about the consequences of choosing to become an entrepreneur? The occupational hazards associated with this endeavor range from maintaining focus, balancing work with your personal life, and finding good partners to burnout and boredom. Despite the abundance of entrepreneurial guides written, few focus on the essential aspect of dealing with the unexpected personal and professional costs of starting and financing a business. This new book will help you answer these tough questions. Engaging and informative, this book skillfully examines what usually goes wrong on the road to entrepreneurship, revealing what business owners regret and what you can do to address these issues. Along the way, it provides an overview of the personality traits and qualities that make success in entrepreneurship more likely, and also explores how the weight of wearing the entrepreneurial hat can affect you. Covers the seven principal obstacles that can arise at any level in the entrepreneurial game Filled with the valuable insights of an author who has experience as an entrepreneur and as a corporate attorney representing hundreds of entrepreneurs over his twenty-six year legal career Touches on issues associated with everything from the nerve-wrecking start-up phase to the disenchanted later stages when success does not necessarily guarantee personal or professional contentment If you're looking for a better way to manage and minimize some of the most prominent problems you'll face as an entrepreneur, look no further than this book.


Pdf ebook: Hot Seat

Pdf download ebook Hot Seat

Summary: What avoidable problem destroys more young startups than any other? Why is it a mistake to ask for introductions to investors? When do you play the CEO car

  • Author : Dan Shapiro
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1449360831
  • Genre: Business & Economics
  • Number of Pages: 322
  • Language: English
  • Views: 1424
  • Downloads: 1424
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Description: What avoidable problem destroys more young startups than any other? Why is it a mistake to ask for introductions to investors? When do you play the CEO card? Should you sell out? Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction and triumph to despair, this rollercoaster read takes aspiring entrepreneurs from the highs of billion-dollar payouts and market-smashing success to the depths of impostor syndrome and bankruptcy. Hot Seat is divided into the five phases of the startup CEO experience: Founding explains how to formulate your idea, allocate equity, and not argue yourself to death Funding provides the keys to venture capital, angels, and crowdfunding, plus clear advice on which approach to choose Leadership lays out a path to build a strategy and culture for your team that will survive good times and bad Management reveals how to manage your board, argue with your team, and play the CEO card Endgame explains how to finish a company's existence with grace, wealth, and minimal litigation


Pdf ebook: Why Startups Fail

Pdf download ebook Why Startups Fail

Summary: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into

  • Author : Tom Eisenmann
  • Publisher: Currency
  • ISBN: 0593137035
  • Genre: Business & Economics
  • Number of Pages: 368
  • Language: English
  • Views: 904
  • Downloads: 904
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Description: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.


Pdf ebook: Lean Customer Development

Pdf download ebook Lean Customer Development

Summary: How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through custome

  • Author : Cindy Alvarez
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1492023752
  • Genre: Business & Economics
  • Number of Pages: 240
  • Language: English
  • Views: 791
  • Downloads: 791
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Description: How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products


Pdf ebook: All In Startup

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Summary: If Owen Chase can't find a way to turn his company around in thenext nine days, he'll be forced to shut it down and lay off all ofhis employees. He has inc

  • Author : Diana Kander
  • Publisher: John Wiley & Sons
  • ISBN: 1118857674
  • Genre: Business & Economics
  • Number of Pages: 304
  • Language: English
  • Views: 1160
  • Downloads: 1160
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Description: If Owen Chase can't find a way to turn his company around in thenext nine days, he'll be forced to shut it down and lay off all ofhis employees. He has incurred substantial debt and his marriage ison shaky ground. Through pure happenstance, Owen finds himself pondering thisproblem while advancing steadily as a contestant at the WorldSeries of Poker. His Las Vegas path quickly introduces him toSamantha, a beautiful and mysterious mentor with a revolutionaryapproach to entrepreneurship. Sam is a fountain of knowledge thatmay save his company, but her sexual advances might prove too muchfor Owen's struggling marriage. All In Startup is more than just a novel about eschewingtemptation and fighting to save a company. It is a lifeline forentrepreneurs who are thinking about launching a new idea or forthose who have already started but can't seem to generate thetraction they were expecting. Entrepreneurs who achieve success in the new economy do so using anew "scientific method" of innovation. All In Startupdemonstrates why four counterintuitive principles separatesuccessful entrepreneurs from the wanna-preneurs who bounce fromidea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "allin" in on an idea: to quit your job, talk your spouse into lettingyou drain the savings account, and follow your dream. All InStartup will prepare you for that "all in" moment and makesure that you push your chips into the middle only when the oddsare in your favor. This book holds the keys to significantlyde-risking your idea so that your success appears almostlucky. Join Owen and Sam for this one-of-a-kind journey that will set youon the right path for when it's your turn to put everything on theline.


Pdf ebook: Lean Startups for Social Change

Pdf download ebook Lean Startups for Social Change

Summary: For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelob

  • Author : Michel Gelobter
  • Publisher: Berrett-Koehler Publishers
  • ISBN: 1626561516
  • Genre: Business & Economics
  • Number of Pages: 224
  • Language: English
  • Views: 1358
  • Downloads: 1358
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Description: For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits. Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically—but you're locked into your plan. The lean startup is all about agility and flexibility. Its mantra is “build, measure, learn”: create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn't. Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.


Pdf ebook: Superbosses

Pdf download ebook Superbosses

Summary: "Superbosses is the rare business book that is chock full of new, useful, and often unexpected ideas. After you read Finkelstein's well-crafted gem, you wi

  • Author : Sydney Finkelstein
  • Publisher: Penguin
  • ISBN: 0698192834
  • Genre: Business & Economics
  • Number of Pages: 272
  • Language: English
  • Views: 1291
  • Downloads: 1291
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Description: "Superbosses is the rare business book that is chock full of new, useful, and often unexpected ideas. After you read Finkelstein's well-crafted gem, you will never go about leading, evaluating, and developing talent in quite the same way.”—Robert Sutton, author of Scaling Up Excellence and The No Asshole Rule “Maybe you’re a decent boss. But are you a superboss? That’s the question you’ll be asking yourself after reading Sydney Finkelstein’s fascinating book. By revealing the secrets of superbosses from finance to fashion and from cooking to comic books, Finkelstein offers a smart, actionable playbook for anyone trying to become a better leader.”—Daniel H. Pink, author of To Sell Is Human and Drive A fascinating exploration of the world’s most effective bosses—and how they motivate, inspire, and enable others to advance their companies and shape entire industries, by the author of How Smart Executives Fail. A must-read for anyone interested in leadership and building an enduring pipeline of talent. What do football coach Bill Walsh, restauranteur Alice Waters, television executive Lorne Michaels, technol­ogy CEO Larry Ellison, and fashion pioneer Ralph Lauren have in common? On the surface, not much, other than consistent success in their fields. But below the surface, they share a common approach to finding, nurturing, leading, and even letting go of great people. The way they deal with talent makes them not merely success stories, not merely organization builders, but what Sydney Finkelstein calls superbosses. After ten years of research and more than two hundred interviews, Finkelstein—an acclaimed professor at Dartmouth’s Tuck School of Business, speaker, and executive coach and consultant—discovered that superbosses exist in nearly every industry. If you study the top fifty leaders in any field, as many as one-third will have once worked for a superboss. While superbosses differ in their personal styles, they all focus on identifying promising newcomers, inspiring their best work, and launching them into highly successful careers—while also expanding their own networks and building stronger companies. Among the practices that distinguish superbosses: They Create Master-Apprentice Relationships. Superbosses customize their coaching to what each protégé really needs, and also are constant founts of practical wisdom. Advertising legend Jay Chiat not only worked closely with each of his employees but would sometimes extend their discussions into the night. They Rely on the Cohort Effect. Superbosses strongly encourage collegiality even as they simultaneously drive internal competition. At Lorne Michaels’s Saturday Night Live, writers and performers are judged by how much of their material actually gets on the air, but they can’t get anything on the air without the support of their coworkers. They Say Good-Bye on Good Terms. Nobody likes it when great employees quit, but super­bosses don’t respond with anger or resentment. They know that former direct reports can become highly valuable members of their network, especially as they rise to major new roles elsewhere. Julian Robertson, the billionaire hedge fund manager, continued to work with and invest in his former employees who started their own funds. By sharing the fascinating stories of superbosses and their protégés, Finkelstein explores a phenomenon that never had a name before. And he shows how each of us can emulate the best tactics of superbosses to create our own powerful networks of extraordinary talent.


Pdf ebook: Traction

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Summary: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of

  • Author : Gabriel Weinberg,Justin Mares
  • Publisher: Penguin
  • ISBN: 0698411870
  • Genre: Business & Economics
  • Number of Pages: 250
  • Language: English
  • Views: 616
  • Downloads: 616
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Description: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.


Pdf ebook: Harnessing Digital Disruption

Pdf download ebook Harnessing Digital Disruption

Summary: Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now,

  • Author : Pascal Dennis,Laurent Simon
  • Publisher: CRC Press
  • ISBN: 0429836953
  • Genre: Business & Economics
  • Number of Pages: 220
  • Language: English
  • Views: 648
  • Downloads: 648
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Description: Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now, it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world? In a cool, readable style Harnessing Digital Disruption: How Companies Win with Design Thinking, Agile, and Lean Startup tells the story of a major multi-national organization facing digital disruption and looming irrelevance. In a compelling novel format, the book demonstrates how to harness the power of digital technology, methods and thinking on the path to revival and prosperity. It illustrates the situations, characters, and blockers you’ll likely face as you progress through your journey. The setting is Singapore and the heady world of international banking, but the prescription, methods and lessons apply equally to manufacturers, utilities, hospitals, insurers, and government agencies. You will learn how to: · Develop your Digital Transformation strategy and Innovation Portfolio · Reform customer journeys, launch new digital offerings, and validate new beta businesses · Develop senior leader digital literacy, and understanding of growth leadership · De-risk your journey using a proven overall approach based on proven principles · Cultivate a network of pragmatic entrepreneurs practicing a structured scalable innovation process This book offers clear and compelling guidance on what it takes to transform your organization for a digital world. Each chapter includes Study Questions to facilitate learning and discussion in workshop and classroom settings. .


Pdf ebook: How To Sell When Nobody's Buying

Pdf download ebook How To Sell When Nobody's Buying

Summary: The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer

  • Author : Dave Lakhani
  • Publisher: John Wiley & Sons
  • ISBN: 9780470523599
  • Genre: Business & Economics
  • Number of Pages: 256
  • Language: English
  • Views: 717
  • Downloads: 717
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Description: The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy. How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. Features effective, simple strategies for selling in tough economic times Offers free or low-cost prospecting tools that bring in customers by the herd Includes case studies from top salespeople that reveal new ways to bring in customers From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an Hour These days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.


Pdf ebook: Business Start Up For Dummies Three e-book Bundle: Starting a Business For Dummies, Business Plans For Dummies, Understanding Business Accounting For Dummies

Pdf download ebook Business Start Up For Dummies Three e-book Bundle: Starting a Business For Dummies, Business Plans For Dummies, Understanding Business Accounting For Dummies

Summary: This eBook bundle is the one stop shop to all your business start-up needs! Starting a Business For Dummies is the bestselling guide from business start-up

  • Author : Colin Barrow
  • Publisher: John Wiley & Sons
  • ISBN: 1118622065
  • Genre: Business & Economics
  • Number of Pages: 416
  • Language: English
  • Views: 1891
  • Downloads: 1891
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Description: This eBook bundle is the one stop shop to all your business start-up needs! Starting a Business For Dummies is the bestselling guide from business start-up expert Colin Barrow, covering everything budding entrepreneurs need to know to get their business up and running. Whether readers are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all they need to succeed. Business Plans For Dummies maps out a realistic business plan from scratch — so your business vision can become a reality. This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researching customer behaviour and developing an e–presence. Understanding Business Accounting For Dummies takes you through all the key elements of UK business accounting, covering everything from evaluating profit margins and establishing budgets to controlling cash flow and writing financial reports.


Pdf ebook: Running Lean

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Summary: We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can

  • Author : Ash Maurya
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1449331904
  • Genre: Business & Economics
  • Number of Pages: 240
  • Language: English
  • Views: 418
  • Downloads: 418
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Description: We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan’s course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.


Pdf ebook: Designing B2B Brands

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Summary: “As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (U

  • Author : Carlos Martinez Onaindia,Brian Resnick
  • Publisher: John Wiley & Sons
  • ISBN: 1118554434
  • Genre: Design
  • Number of Pages: 224
  • Language: English
  • Views: 1075
  • Downloads: 1075
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Description: “As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.


Pdf ebook: The Lean Startup

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Summary: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way compani

  • Author : Eric Ries
  • Publisher: Currency
  • ISBN: 030788791X
  • Genre: Business & Economics
  • Number of Pages: 336
  • Language: English
  • Views: 1525
  • Downloads: 1525
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Description: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.


Pdf ebook: Start-Up Creation

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Summary: Start-up creation is the most distinctive feature of the entrepreneurial knowledge-based economy. It is also essential for economic growth and especially i

  • Author : Fernando Pacheco-Torgal,Erik Stavnsager Rasmussen,Claes G. Granqvist,Volodymyr Ivanov,Arturas Arturas Kaklauskas,Stephen Makonin
  • Publisher: Woodhead Publishing
  • ISBN: 0128199474
  • Genre: Technology & Engineering
  • Number of Pages: 450
  • Language: English
  • Views: 1000
  • Downloads: 1000
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Description: Start-up creation is the most distinctive feature of the entrepreneurial knowledge-based economy. It is also essential for economic growth and especially important in the current context of young graduate’s high unemployment rates that are expected to increase in the next few decades. There are other books on the creation of start-up companies, designed to be of value to academics wishing to exploit the commercial value of a new technology or business solution, but none of these existing titles focus on start-up creation in the construction industry. In the second edition of this extremely successful title the editors present a state-of-the-art review on advanced technologies, and their application in several areas of the built environment covering energy efficiency, structural performance, air and water quality to inspire the creation of start-up companies from university research. Part One begins with the key factors behind successful start-up companies from university research, including the development of a business plan, start-up financing, and the importance of intellectual property. Part Two focuses on the use of Big Data, Intelligent decision support systems, the Internet of Things and their use in the energy efficiency of the built environment. Finally, Part three is an entire new section that focuses on several smartphone applications for the smart built environment. While in the first edition the section concerning apps for smart buildings had just two chapters, one for app programming basics and a second a case study on building security in this second edition the core of the book is about app development that constitutes 50% of the book. Entire new section that was not available in the first edition on smart-phone applications and virtual assistance for infrastructure monitoring Chapters on business plans, start-up financing and intellectual property have been brought fully up to date as well as algorithms, big data and the Internet of Things for eco-efficient smart buildings Comprehensive guide to start-ups that arise from college and university research and how the application of advanced technology can be applied to the built environment


Pdf ebook: Managing Startup Enterprises in Emerging Markets

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Summary: This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploitin

  • Author : Ananya Rajagopal
  • Publisher: Springer Nature
  • ISBN: 3030281558
  • Genre: Business & Economics
  • Number of Pages: 182
  • Language: English
  • Views: 726
  • Downloads: 726
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Description: This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.


Pdf ebook: Build, Run, and Sell Your Apple Consulting Practice

Pdf download ebook Build, Run, and Sell Your Apple Consulting Practice

Summary: Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a

  • Author : Charles Edge
  • Publisher: Apress
  • ISBN: 1484238354
  • Genre: Computers
  • Number of Pages: 441
  • Language: English
  • Views: 1297
  • Downloads: 1297
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Description: Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business. What You'll Learn Create and deploy grassroots as well as more traditional marketing plans Engage in the community of developers and companies that will hire you and vice versa Effecively buy and sell your time and talents to grow your business while remaining agile Who This Book Is For Business owners looking to grow and diversify their companies as well as developers, engineers, and designers working on Apple apps who would like to branch out into starting their own consulting business.


Pdf ebook: Handbook of Research on Business Models in Modern Competitive Scenarios

Pdf download ebook Handbook of Research on Business Models in Modern Competitive Scenarios

Summary: Business models are regarded as a main emerging topic in the management area for opportune science-driven practical conceptions and applications. They repr

  • Author : Jamil, George Leal,Jamil, Liliane Carvalho,Pessoa, Cláudio Roberto Magalhães,Silveira, Werner
  • Publisher: IGI Global
  • ISBN: 152257266X
  • Genre: Business & Economics
  • Number of Pages: 537
  • Language: English
  • Views: 765
  • Downloads: 765
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Description: Business models are regarded as a main emerging topic in the management area for opportune science-driven practical conceptions and applications. They represent how organizations are proposed and planned, as well as how they establish a market and social relations, manage strategic resources, and make decisions. However, companies must produce new solutions for strategic sustainability, performance measurement, and overall managerial conditions for these business models to be implemented effectively. The Handbook of Research on Business Models in Modern Competitive Scenarios depicts how business models contribute to strategic competition in this new era of technological and social changes as well as how they are conceptualized, studied, designed, implemented, and in the end, how they can be improved. Featuring research on topics such as creating shared value, global scenarios, and organizational intelligence, this book provides pivotal information for scientific researchers, business decision makers, strategic planners, consultants, managers, and academicians.


Pdf ebook: Leading Value Creation

Pdf download ebook Leading Value Creation

Summary: Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use th

  • Author : M. Barney
  • Publisher: Springer
  • ISBN: 1137361506
  • Genre: Business & Economics
  • Number of Pages: 289
  • Language: English
  • Views: 993
  • Downloads: 993
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Description: Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in trying to understand which parts fit together to help them achieve goals. The result is a sort of business 'Tower of Babel' for practicing leaders and organizational scientists alike. Leading Value Creation fills this void as the first book to take organizational science and place it into one coherent and useful model. Barney integrates vastly different areas of organizational science into his Cue See Model, which builds upon his experience developing global leaders at companies like Motorola, Merck, and Infosys. The model is a way to help leaders better create value and mitigate risk. It highlights the flow of value across four perspectives quality, cost, quantity, and cycle time, and also looks across levels of analysis for a holistic view on the bottlenecks to value creation as the best focal point for organizations to succeed. Barney provides numerous practical examples from pharmaceuticals to barbershops, and summarizes six empirical studies demonstrating the model's usefulness.


Pdf ebook: Startup Accelerators

Pdf download ebook Startup Accelerators

Summary: The must – read guidebook for entrepreneurs looking to get into accelerator programs and to build and scale their startups with speed Accelerator program

  • Author : Richard Busulwa,Naomi Birdthistle,Steve Dunn
  • Publisher: John Wiley & Sons
  • ISBN: 1119638658
  • Genre: Business & Economics
  • Number of Pages: 368
  • Language: English
  • Views: 415
  • Downloads: 415
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Description: The must – read guidebook for entrepreneurs looking to get into accelerator programs and to build and scale their startups with speed Accelerator programs have become one of the most powerful and valuable resources for entrepreneurs seeking to learn rapidly, build powerful networks, raise capital, build their startups and do this at speed and scale. In recent years, the number of accelerator programs around the world has grown at an incredible rate, propelling startups such as AirBnB, Uber, DropBox, Reddit, and others — many to billion-dollar valuations. The number of accelerators, the differences in accelerator program offerings and the unique benefits and costs of different accelerator locations makes choosing the right accelerator a challenge. Selecting the wrong accelerator, failing to be accepted in the right one, or not fully taking advantage of all the accelerator has to offer can be costly, sometimes fatal. With the stakes so high, entrepreneurs need to understand all their options, choose carefully and do the right things to maximize their chances of success. Startup Accelerators is the go to guide for any entrepreneur, providing a firsthand look into the acceptance criteria and inner workings of different accelerator programs. Written by entrepreneurs for entrepreneurs, this indispensable resource explains what different accelerator programs offer, how to get accepted, what to do during the program, how to raise money during accelerators, what to do after the program ends, and much more. Packed with real-world case studies and advice from leading experts on startup accelerator programs, this one-stop resource provides step-by-step guidance on the entire accelerator process. Reveals how accelerators help founders navigate different challenges in the startup journey Describes the differences in the benefits and costs of different accelerator programs Explains how to prepare accelerator applications Discloses what actions to take during an accelerator to make the most of it Depicts case studies of entrepreneurs’ accelerator applications, experiences and outcomes across different accelerators Features interviews with accelerator program managers, founders who went through accelerators, and investors in companies going through or having gone through accelerators Includes insightful data and reflections from entrepreneurship education researchers and academics Startup Accelerators: A Field Guide will prove to be invaluable for startup founders considering or going through accelerators, as well as aspiring entrepreneurs, educators, and other startup accelerator stakeholders.


Pdf ebook: Annals of Entrepreneurship Education and Pedagogy _ 2014

Pdf download ebook Annals of Entrepreneurship Education and Pedagogy _ 2014

Summary: A sizable gap exists between the ample demands for (and growing supply of) entrepreneurship education and our understanding of how to best approach the tea

  • Author : Michael H. Morris
  • Publisher: Edward Elgar Publishing
  • ISBN: 178347145X
  • Genre: Business & Economics
  • Number of Pages: 448
  • Language: English
  • Views: 713
  • Downloads: 713
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Description: A sizable gap exists between the ample demands for (and growing supply of) entrepreneurship education and our understanding of how to best approach the teaching and learning of entrepreneurship. To help close this gap, the United States Association for


Pdf ebook: Universal Access in Human-Computer Interaction. Multimodality and Assistive Environments

Pdf download ebook Universal Access in Human-Computer Interaction. Multimodality and Assistive Environments

Summary: This two-volume set constitutes the proceedings of the 13th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2019, held as

  • Author : Margherita Antona,Constantine Stephanidis
  • Publisher: Springer
  • ISBN: 3030235637
  • Genre: Computers
  • Number of Pages: 608
  • Language: English
  • Views: 1551
  • Downloads: 1551
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Description: This two-volume set constitutes the proceedings of the 13th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2019, held as part of the 21st International Conference, HCI International 2019, which took place in Orlando, FL, USA, in July 2019. The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. UAHCI 2019 includes a total of 95 regular papers; they were organized in topical sections named: universal access theory, methods and tools; novel approaches to accessibility; universal access to learning and education; virtual and augmented reality in universal access; cognitive and learning disabilities; multimodal interaction; and assistive environments.