Pdf ebook: Salesforce.com Secrets of Success

Pdf download ebook Salesforce.com Secrets of Success

Summary: Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now Discover Real-World Best Practices—Without Paying Expensive Consultants Yo

  • Author : N.a
  • Publisher: Pearson Education
  • ISBN: 0131366106
  • Genre: Computers
  • Number of Pages: 504
  • Language: English
  • Views: 1248
  • Downloads: 1248
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Description: Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now Discover Real-World Best Practices—Without Paying Expensive Consultants You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book! Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com. Achieve higher end-customer satisfaction and dramatic sales productivity gains Use the SFA Maturity Model™ to assess readiness, fill gaps, and gain early, deep user adoption Overcome “people, product, and process” pitfalls that can limit the value of Salesforce.com Learn which tools, add-ons, features, and extensions are right for your implementation This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries–with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.


Pdf ebook: Trailblazer

Pdf download ebook Trailblazer

Summary: NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing

  • Author : Marc Benioff,Monica Langley
  • Publisher: Currency
  • ISBN: 1984825208
  • Genre: Business & Economics
  • Number of Pages: 272
  • Language: English
  • Views: 1758
  • Downloads: 1758
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Description: NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube


Pdf ebook: Developing Data Migrations and Integrations with Salesforce

Pdf download ebook Developing Data Migrations and Integrations with Salesforce

Summary: Migrate your data to Salesforce and build low-maintenance and high-performing data integrations to get the most out of Salesforce and make it a "go-to" pla

  • Author : David Masri
  • Publisher: Apress
  • ISBN: 1484242092
  • Genre: Computers
  • Number of Pages: 343
  • Language: English
  • Views: 827
  • Downloads: 827
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Description: Migrate your data to Salesforce and build low-maintenance and high-performing data integrations to get the most out of Salesforce and make it a "go-to" place for all your organization's customer information. When companies choose to roll out Salesforce, users expect it to be the place to find any and all Information related to a customer—the coveted Client 360° view. On the day you go live, users expect to see all their accounts, contacts, and historical data in the system. They also expect that data entered in other systems will be exposed in Salesforce automatically and in a timely manner. This book shows you how to migrate all your legacy data to Salesforce and then design integrations to your organization's mission-critical systems. As the Salesforce platform grows more powerful, it also grows in complexity. Whether you are migrating data to Salesforce, or integrating with Salesforce, it is important to understand how these complexities need to be reflected in your design. Developing Data Migrations and Integrations with Salesforce covers everything you need to know to migrate your data to Salesforce the right way, and how to design low-maintenance, high-performing data integrations with Salesforce. This book is written by a practicing Salesforce integration architect with dozens of Salesforce projects under his belt. The patterns and practices covered in this book are the results of the lessons learned during those projects. What You’ll Learn Know how Salesforce’s data engine is architected and why Use the Salesforce Data APIs to load and extract data Plan and execute your data migration to Salesforce Design low-maintenance, high-performing data integrations with Salesforce Understand common data integration patterns and the pros and cons of each Know real-time integration options for Salesforce Be aware of common pitfalls Build reusable transformation code covering commonly needed Salesforce transformation patterns Who This Book Is For Those tasked with migrating data to Salesforce or building ongoing data integrations with Salesforce, regardless of the ETL tool or middleware chosen; project sponsors or managers nervous about data tracks putting their projects at risk; aspiring Salesforce integration and/or migration specialists; Salesforce developers or architects looking to expand their skills and take on new challenges


Pdf ebook: Weapons of Math Destruction

Pdf download ebook Weapons of Math Destruction

Summary: NEW YORK TIMES BESTSELLER • A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fab

  • Author : Cathy O'Neil
  • Publisher: Crown
  • ISBN: 0553418823
  • Genre: Political Science
  • Number of Pages: 288
  • Language: English
  • Views: 371
  • Downloads: 371
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Description: NEW YORK TIMES BESTSELLER • A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fabric—with a new afterword “A manual for the twenty-first-century citizen . . . relevant and urgent.”—Financial Times NATIONAL BOOK AWARD LONGLIST • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • The Boston Globe • Wired • Fortune • Kirkus Reviews • The Guardian • Nature • On Point We live in the age of the algorithm. Increasingly, the decisions that affect our lives—where we go to school, whether we can get a job or a loan, how much we pay for health insurance—are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules. But as mathematician and data scientist Cathy O’Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they’re wrong. Most troubling, they reinforce discrimination—propping up the lucky, punishing the downtrodden, and undermining our democracy in the process. Welcome to the dark side of Big Data.


Pdf ebook: People Buy You

Pdf download ebook People Buy You

Summary: The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business profe

  • Author : Jeb Blount
  • Publisher: John Wiley & Sons
  • ISBN: 9780470646823
  • Genre: Business & Economics
  • Number of Pages: 208
  • Language: English
  • Views: 1228
  • Downloads: 1228
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Description: The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion... None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover: Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.


Pdf ebook: Project Management

Pdf download ebook Project Management

Summary: A new edition of the most popular book of project management case studies, expanded to include more than 100 cases plus a "super case" on the Iridium Proje

  • Author : Harold Kerzner
  • Publisher: John Wiley & Sons
  • ISBN: 1118415825
  • Genre: Technology & Engineering
  • Number of Pages: 704
  • Language: English
  • Views: 1363
  • Downloads: 1363
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Description: A new edition of the most popular book of project management case studies, expanded to include more than 100 cases plus a "super case" on the Iridium Project Case studies are an important part of project management education and training. This Fourth Edition of Harold Kerzner's Project Management Case Studies features a number of new cases covering value measurement in project management. Also included is the well-received "super case," which covers all aspects of project management and may be used as a capstone for a course. This new edition: Contains 100-plus case studies drawn from real companies to illustrate both successful and poor implementation of project management Represents a wide range of industries, including medical and pharmaceutical, aerospace, manufacturing, automotive, finance and banking, and telecommunications Covers cutting-edge areas of construction and international project management plus a "super case" on the Iridium Project, covering all aspects of project management Follows and supports preparation for the Project Management Professional (PMP®) Certification Exam Project Management Case Studies, Fourth Edition is a valuable resource for students, as well as practicing engineers and managers, and can be used on its own or with the new Eleventh Edition of Harold Kerzner's landmark reference, Project Management: A Systems Approach to Planning, Scheduling, and Controlling. (PMP and Project Management Professional are registered marks of the Project Management Institute, Inc.)


Pdf ebook: The Startup Owner's Manual

Pdf download ebook The Startup Owner's Manual

Summary: More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The Nation

  • Author : Steve Blank,Bob Dorf
  • Publisher: John Wiley & Sons
  • ISBN: 1119690722
  • Genre: Business & Economics
  • Number of Pages: 608
  • Language: English
  • Views: 455
  • Downloads: 455
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Description: More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: • Avoid the 9 deadly sins that destroy startups' chances for success • Use the Customer Development method to bring your business idea to life • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses • Identify your customers and determine how to "get, keep and grow" customers profitably • Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.


Pdf ebook: Trino: The Definitive Guide

Pdf download ebook Trino: The Definitive Guide

Summary: Perform fast interactive analytics against different data sources using the Trino high-performance distributed SQL query engine. With this practical guide,

  • Author : Matt Fuller,Manfred Moser,Martin Traverso
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1098107667
  • Genre: Computers
  • Number of Pages: 310
  • Language: English
  • Views: 668
  • Downloads: 668
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Description: Perform fast interactive analytics against different data sources using the Trino high-performance distributed SQL query engine. With this practical guide, you'll learn how to conduct analytics on data where it lives, whether it's Hive, Cassandra, a relational database, or a proprietary data store. Analysts, software engineers, and production engineers will learn how to manage, use, and even develop with Trino. Initially developed by Facebook, open source Trino is now used by Netflix, Airbnb, LinkedIn, Twitter, Uber, and many other companies. Matt Fuller, Manfred Moser, and Martin Traverso show you how a single Trino query can combine data from multiple sources to allow for analytics across your entire organization. Get started: Explore Trino's use cases and learn about tools that will help you connect to Trino and query data Go deeper: Learn Trino's internal workings, including how to connect to and query data sources with support for SQL statements, operators, functions, and more Put Trino in production: Secure Trino, monitor workloads, tune queries, and connect more applications; learn how other organizations apply Trino


Pdf ebook: 97 Things Every Cloud Engineer Should Know

Pdf download ebook 97 Things Every Cloud Engineer Should Know

Summary: If you create, manage, operate, or configure systems running in the cloud, you're a cloud engineer--even if you work as a system administrator, software de

  • Author : Emily Freeman,Nathen Harvey
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1492076686
  • Genre: Computers
  • Number of Pages: 310
  • Language: English
  • Views: 1991
  • Downloads: 1991
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Description: If you create, manage, operate, or configure systems running in the cloud, you're a cloud engineer--even if you work as a system administrator, software developer, data scientist, or site reliability engineer. With this book, professionals from around the world provide valuable insight into today's cloud engineering role. These concise articles explore the entire cloud computing experience, including fundamentals, architecture, and migration. You'll delve into security and compliance, operations and reliability, and software development. And examine networking, organizational culture, and more. You're sure to find 1, 2, or 97 things that inspire you to dig deeper and expand your own career. "Three Keys to Making the Right Multicloud Decisions," Brendan O'Leary "Serverless Bad Practices," Manases Jesus Galindo Bello "Failing a Cloud Migration," Lee Atchison "Treat Your Cloud Environment as If It Were On Premises," Iyana Garry "What Is Toil, and Why Are SREs Obsessed with It?", Zachary Nickens "Lean QA: The QA Evolving in the DevOps World," Theresa Neate "How Economies of Scale Work in the Cloud," Jon Moore "The Cloud Is Not About the Cloud," Ken Corless "Data Gravity: The Importance of Data Management in the Cloud," Geoff Hughes "Even in the Cloud, the Network Is the Foundation," David Murray "Cloud Engineering Is About Culture, Not Containers," Holly Cummins


Pdf ebook: Accelerating Modernization with Agile Integration

Pdf download ebook Accelerating Modernization with Agile Integration

Summary: The organization pursuing digital transformation must embrace new ways to use and deploy integration technologies, so they can move quickly in a manner app

  • Author : Adeline SE Chun,Aiden Gallagher,Amar A Shah,Callum Jackson,Claudio Tagliabue,Iliya Dimitrov,James Blackburn,Joel Gomez,Kim Clark,Lee Gavin,Maria Menendez,Martin Evans,Mohammed Alreedi,Murali Sitaraman,Nick Glowacki,Shishir Narain,Timothy Quigly,Tony Curcio,Ulas Cubuk,Vasfi Gucer,IBM Redbooks
  • Publisher: IBM Redbooks
  • ISBN: 0738458368
  • Genre: Computers
  • Number of Pages: 650
  • Language: English
  • Views: 1791
  • Downloads: 1791
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Description: The organization pursuing digital transformation must embrace new ways to use and deploy integration technologies, so they can move quickly in a manner appropriate to the goals of multicloud, decentralization, and microservices. The integration layer must transform to allow organizations to move boldly in building new customer experiences, rather than forcing models for architecture and development that pull away from maximizing the organization's productivity. Many organizations have started embracing agile application techniques, such as microservice architecture, and are now seeing the benefits of that shift. This approach complements and accelerates an enterprise's API strategy. Businesses should also seek to use this approach to modernize their existing integration and messaging infrastructure to achieve more effective ways to manage and operate their integration services in their private or public cloud. This IBM® Redbooks® publication explores the merits of what we refer to as agile integration; a container-based, decentralized, and microservice-aligned approach for integration solutions that meets the demands of agility, scalability, and resilience required by digital transformation. It also discusses how the IBM Cloud Pak for Integration marks a significant leap forward in integration technology by embracing both a cloud-native approach and container technology to achieve the goals of agile integration. The target audiences for this book are cloud integration architects, IT specialists, and application developers.


Pdf ebook: 100 Great Mindset Changing Ideas

Pdf download ebook 100 Great Mindset Changing Ideas

Summary: A mindset is a fixed mental attitude that predetermines a person’s responses to (and interpretations of) situations. Essentially, our mindset determines

  • Author : Simon Maier
  • Publisher: Marshall Cavendish International Asia Pte Ltd
  • ISBN: 9814794937
  • Genre: Self-Help
  • Number of Pages: N.A
  • Language: English
  • Views: 1011
  • Downloads: 1011
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Description: A mindset is a fixed mental attitude that predetermines a person’s responses to (and interpretations of) situations. Essentially, our mindset determines our behaviour. Developing the best mindset is the way you can learn something new, adopt new information, alter your beliefs and act accordingly. It’s important to adjust our mindsets to survive and thrive in the real world. Experts agree that our mindset is not a result of nature or nurture, genes or environment. There’s a constant give and take between each: the physical and the mental. As eminent American neuroscientist Gilbert Gottlieb puts it, not only do genes and environment cooperate as we develop, but genes actually require input from the environment to work properly. You have the means to shift your mindset to create the life or attitude that you want and need. A fixed mindset will cloud your judgment. You’ll avoid challenges, you’ll give up when things aren’t going right and you’ll think that you’re not good enough. It’s the belief that you should be terrific instantly and that you can’t improve or get better by effort. But, change is possible. It isn’t easy – but it’s not hugely hard either. The first step is to start and be aware of how your mindset is holding you back.


Pdf ebook: Navigating Your Way to Startup Success

Pdf download ebook Navigating Your Way to Startup Success

Summary: Startups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your startup, in unpredictable

  • Author : Harlan Beverly
  • Publisher: Walter de Gruyter GmbH & Co KG
  • ISBN: 1501507087
  • Genre: Business & Economics
  • Number of Pages: 305
  • Language: English
  • Views: 707
  • Downloads: 707
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Description: Startups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your startup, in unpredictable ways. This book is designed to give you an analytical set of tools to help you navigate your startup or corporate innovation through the murky waters of real life. Every business has failures. No business succeeds without some change of plan. Navigating Your Way to Startup Success will show you how to create a startup designed to test its assumptions so those that are not worthy fail—often and fast. This book builds on modern startup management techniques like Agile and Lean to bring an analytical and quantitative framework to the most common startup failures. Navigating through those failures means finding your way to startup success. Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.


Pdf ebook: Monetizing Innovation

Pdf download ebook Monetizing Innovation

Summary: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to surviv

  • Author : Madhavan Ramanujam,Georg Tacke
  • Publisher: John Wiley & Sons
  • ISBN: 1119240883
  • Genre: Business & Economics
  • Number of Pages: 256
  • Language: English
  • Views: 677
  • Downloads: 677
  • GET BOOK

Description: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.


Pdf ebook: What's Your Digital Business Model?

Pdf download ebook What's Your Digital Business Model?

Summary: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management

  • Author : Peter Weill,Stephanie Woerner
  • Publisher: Harvard Business Press
  • ISBN: 163369271X
  • Genre: Business & Economics
  • Number of Pages: 256
  • Language: English
  • Views: 1967
  • Downloads: 1967
  • GET BOOK

Description: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.


Pdf ebook: MONEY Master the Game

Pdf download ebook MONEY Master the Game

Summary: Tony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize fo

  • Author : Tony Robbins
  • Publisher: Simon and Schuster
  • ISBN: 1476757879
  • Genre: Self-Help
  • Number of Pages: 688
  • Language: English
  • Views: 602
  • Downloads: 602
  • GET BOOK

Description: Tony Robbins turns to the topic that vexes us all: How to secure financial freedom for ourselves and for our families. “If there were a Pulitzer Prize for investment books, this one would win, hands down” (Forbes). Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness, to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time, he has assembled an invaluable “distillation of just about every good personal finance idea of the last forty years” (The New York Times). Based on extensive research and interviews with some of the most legendary investors at work today (John Bogle, Warren Buffett, Paul Tudor Jones, Ray Dalio, Carl Icahn, and many others), Tony Robbins has created a 7-step blueprint for securing financial freedom. With advice about taking control of your financial decisions, to setting up a savings and investing plan, to destroying myths about what it takes to save and invest, to setting up a “lifetime income plan,” the book brims with advice and practices for making the financial game not only winnable—but providing financial freedom for the rest of your life. “Put MONEY on your short list of new books to read…It’s that good” (Marketwatch.com).


Pdf ebook: Mastering Salesforce DevOps

Pdf download ebook Mastering Salesforce DevOps

Summary: This practical guide brings DevOps principles to Salesforce development. It fits together two major movements within the IT world: the movement to Software

  • Author : Andrew Davis
  • Publisher: Apress
  • ISBN: 1484254732
  • Genre: Computers
  • Number of Pages: 453
  • Language: English
  • Views: 1016
  • Downloads: 1016
  • GET BOOK

Description: This practical guide brings DevOps principles to Salesforce development. It fits together two major movements within the IT world: the movement to Software/Platform as a Service (SaaS/PaaS), and the DevOps movement. While SaaS and PaaS allow companies to invest in their core competencies rather than maintain their own infrastructure, the goal of DevOps is to optimize the process of delivering software innovation and value. The release of Salesforce DX in late 2017 unlocks the possibility of a true DevOps workflow on Salesforce. But DevOps is new to the Salesforce world and there is not a widespread understanding of its goals and methods, and so adoption of Salesforce DX is still in the early stages. Mastering Salesforce DevOps explains how to build a powerful and comprehensive DevOps workflow for Salesforce—allowing you to finally deploy the world's most innovative platform using the world's most effective and efficient techniques. It addresses the need for a comprehensive guide to DevOps for Salesforce, allowing teams to bring proven practices from the IT world to resolve the hardest problems facing Salesforce developers today. What You Will Learn Improve company performance and software delivery performance using Salesforce DX Translate DevOps concepts into the unique language and practices of Salesforce Understand why and how you can implement Salesforce DX to achieve greater productivity and innovation Enable continuous delivery on Salesforce Build packages and architect code so it can be deployed easily Allow admins to participate in what has traditionally been a developer workflow Know the techniques for reducing the stress and risk of deployment Apply the full range of automated tests that can be used on Salesforce Who This Book Is for Salesforce developers, release managers, and those managing Salesforce development teams who need a guide to DevOps, and DevOps specialists who need to apply familiar concepts to Salesforce


Pdf ebook: Getting Started with IBM WebSphere Cast Iron Cloud Integration

Pdf download ebook Getting Started with IBM WebSphere Cast Iron Cloud Integration

Summary: Cloud computing provides companies with many capabilities to meet their business needs but can also mean that a hybrid architecture is created that include

  • Author : Carla Sadtler,Lars Besselmann-Hamandouche,Nick Bletzer,Simon Dickerson,Leonardo Rodriguez Leon,Roberto Mascarenhas,Giuliano Diniz de Morais,Rajath Ramesh,IBM Redbooks
  • Publisher: IBM Redbooks
  • ISBN: 0738436305
  • Genre: Computers
  • Number of Pages: 542
  • Language: English
  • Views: 354
  • Downloads: 354
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Description: Cloud computing provides companies with many capabilities to meet their business needs but can also mean that a hybrid architecture is created that includes on-premise systems and the cloud. Integration is needed to bridge the gap between the on-premise existing systems and the new cloud applications, platform, and infrastructure. IBM® WebSphere® Cast Iron® meets the challenge of integrating cloud applications with on-premise systems, cloud applications-to-cloud applications, and on-premise to on-premise applications. It contains a graphical development environment that provides built-in connectivity to many cloud and on-premise applications and reusable solution templates that can be downloaded from a solution repository. The integration solutions that are created can then run on either an on-premise integration appliance or the multi-tenant WebSphere Cast Iron Live cloud service. This IBM Redbooks® publication is intended for application integrators, integration designers, and administrators evaluating or already using IBM WebSphere Cast Iron. Executives, leaders, and architects who are looking for a way to integrate cloud applications with their on-premise applications are also shown how WebSphere Cast Iron can help to resolve their integration challenges. The book helps you gain an understanding of Cast Iron and explains how to integrate cloud and on-premise applications quickly and simply. It gives a detailed introduction to the development tool and the administration interfaces and how they are used. It also discusses security, high availability, and re-usability. The book also includes three detailed scenarios covering real-world implementations of a Cast Iron Integration Solution.


Pdf ebook: Buyer Personas

Pdf download ebook Buyer Personas

Summary: Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Persona

  • Author : Adele Revella
  • Publisher: John Wiley & Sons
  • ISBN: 1118961668
  • Genre: Business & Economics
  • Number of Pages: 240
  • Language: English
  • Views: 466
  • Downloads: 466
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Description: Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.


Pdf ebook: The CMO of People

Pdf download ebook The CMO of People

Summary: Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marke

  • Author : Peter Navin,David Creelman
  • Publisher: Walter de Gruyter GmbH & Co KG
  • ISBN: 1547400536
  • Genre: Business & Economics
  • Number of Pages: 266
  • Language: English
  • Views: 1305
  • Downloads: 1305
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Description: Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/