Pdf ebook: Positioning: The Battle for Your Mind

Pdf download ebook Positioning: The Battle for Your Mind

Summary: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating

  • Author : N.a
  • Publisher: McGraw Hill Professional
  • ISBN: 0071705872
  • Genre: Business & Economics
  • Number of Pages: 213
  • Language: English
  • Views: 571
  • Downloads: 571
  • GET BOOK

Description: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.


Pdf ebook: Cases on Worldwide E-Commerce: Theory in Action

Pdf download ebook Cases on Worldwide E-Commerce: Theory in Action

Summary: Cases on Worldwide E-Commerce: Theory in Action provides detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet econ

  • Author : Raisinghani, Mahesh S.
  • Publisher: IGI Global
  • ISBN: 1591400139
  • Genre: Business & Economics
  • Number of Pages: 276
  • Language: English
  • Views: 1642
  • Downloads: 1642
  • GET BOOK

Description: Cases on Worldwide E-Commerce: Theory in Action provides detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.


Pdf ebook: Laudato Si'

Pdf download ebook Laudato Si'

Summary: Laudato Si 'is Pope Francis' second encyclical which focuses on the theme of the environment. In fact, the Holy Father in his encyclical urges all men and

  • Author : Pope Francis
  • Publisher: Le vie della Cristianità
  • ISBN:
  • Genre: Religion
  • Number of Pages: N.A
  • Language: English
  • Views: 1576
  • Downloads: 1576
  • GET BOOK

Description: Laudato Si 'is Pope Francis' second encyclical which focuses on the theme of the environment. In fact, the Holy Father in his encyclical urges all men and women of good will, the rulers and all the powerful on earth to reflect deeply on the theme of the environment and the care of our planet. This is our common home, we must take care of it and love it - the Holy Father tells us - because its end is also ours.


Pdf ebook: Epidemiology and Prevention of Vaccine-Preventable Diseases, 13th Edition E-Book

Pdf download ebook Epidemiology and Prevention of Vaccine-Preventable Diseases, 13th Edition E-Book

Summary: The Public Health Foundation (PHF) in partnership with the Centers for Disease Control and Prevention (CDC) is pleased to announce the availability of Epid

  • Author : Jennifer Hamborsky, MPH, MCHES,Andrew Kroger, MD, MPH,Charles (Skip) Wolfe
  • Publisher: Public Health Foundation
  • ISBN: 0990449122
  • Genre: Health & Fitness
  • Number of Pages: 512
  • Language: English
  • Views: 680
  • Downloads: 680
  • GET BOOK

Description: The Public Health Foundation (PHF) in partnership with the Centers for Disease Control and Prevention (CDC) is pleased to announce the availability of Epidemiology and Prevention of Vaccine-Preventable Diseases, 13th Edition or “The Pink Book” E-Book. This resource provides the most current, comprehensive, and credible information on vaccine-preventable diseases, and contains updated content on immunization and vaccine information for public health practitioners, healthcare providers, health educators, pharmacists, nurses, and others involved in administering vaccines. “The Pink Book E-Book” allows you, your staff, and others to have quick access to features such as keyword search and chapter links. Online schedules and sources can also be accessed directly through e-readers with internet access. Current, credible, and comprehensive, “The Pink Book E-Book” contains information on each vaccine-preventable disease and delivers immunization providers with the latest information on: Principles of vaccination General recommendations on immunization Vaccine safety Child/adult immunization schedules International vaccines/Foreign language terms Vaccination data and statistics The E-Book format contains all of the information and updates that are in the print version, including: · New vaccine administration chapter · New recommendations regarding selection of storage units and temperature monitoring tools · New recommendations for vaccine transport · Updated information on available influenza vaccine products · Use of Tdap in pregnancy · Use of Tdap in persons 65 years of age or older · Use of PCV13 and PPSV23 in adults with immunocompromising conditions · New licensure information for varicella-zoster immune globulin Contact [email protected] for more information. For more news and specials on immunization and vaccines visit the Pink Book's Facebook fan page


Pdf ebook: Weapons of Math Destruction

Pdf download ebook Weapons of Math Destruction

Summary: NEW YORK TIMES BESTSELLER • A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fab

  • Author : Cathy O'Neil
  • Publisher: Crown
  • ISBN: 0553418823
  • Genre: Political Science
  • Number of Pages: 288
  • Language: English
  • Views: 830
  • Downloads: 830
  • GET BOOK

Description: NEW YORK TIMES BESTSELLER • A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fabric—with a new afterword “A manual for the twenty-first-century citizen . . . relevant and urgent.”—Financial Times NATIONAL BOOK AWARD LONGLIST • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • The Boston Globe • Wired • Fortune • Kirkus Reviews • The Guardian • Nature • On Point We live in the age of the algorithm. Increasingly, the decisions that affect our lives—where we go to school, whether we can get a job or a loan, how much we pay for health insurance—are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules. But as mathematician and data scientist Cathy O’Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they’re wrong. Most troubling, they reinforce discrimination—propping up the lucky, punishing the downtrodden, and undermining our democracy in the process. Welcome to the dark side of Big Data.


Pdf ebook: The Giver (illustrated; gift edition)

Pdf download ebook The Giver (illustrated; gift edition)

Summary: 1994 Newbery Medal Winner The Giver, the 1994 Newbery Medal winner, has become one of the most influential novels of our time. The haunting story centers o

  • Author : Lois Lowry
  • Publisher: Houghton Mifflin Harcourt
  • ISBN: 0547946961
  • Genre: Young Adult Fiction
  • Number of Pages: 208
  • Language: English
  • Views: 518
  • Downloads: 518
  • GET BOOK

Description: 1994 Newbery Medal Winner The Giver, the 1994 Newbery Medal winner, has become one of the most influential novels of our time. The haunting story centers on twelve-year-old Jonas, who lives in a seemingly ideal, if colorless, world of conformity and contentment. Not until he is given his life assignment as the Receiver of Memory does he begin to understand the dark, complex secrets behind his fragile community. Lois Lowry has written three companion novels to The Giver, including Gathering Blue, Messenger, and Son.


Pdf ebook: YOUCAT

Pdf download ebook YOUCAT

Summary: To learn more about YOUCAT at the special website for it - click here YOUCAT is short for Youth Catechism of the Catholic Church, which was launched on Wor

  • Author : Christoph Cardinal Schoenborn
  • Publisher: Ignatius Press
  • ISBN: 1681496410
  • Genre: Religion
  • Number of Pages: N.A
  • Language: English
  • Views: 1208
  • Downloads: 1208
  • GET BOOK

Description: To learn more about YOUCAT at the special website for it - click here YOUCAT is short for Youth Catechism of the Catholic Church, which was launched on World Youth Day, 2011. Developed with the help of young Catholics and written for high-school age people and young adults, YOUCAT is an accessible, contemporary expression of the Catholic Faith. The appealing graphic format includes Questions-and-Answers, highly-readable commentary, summary definitions of key terms, Bible citations and inspiring and thought-provoking quotes from Saints and others in the margins. What's more, YOUCAT is keyed to the Catechism of the Catholic Church, so people can go deeper. It explains: What Catholics believe and why (doctrine)How Catholics celebrate the mysteries of the faith (sacraments)How Catholics are to live (moral life)How they should pray (prayer and spirituality) The questions are direct and honest, even at times tough; the answers straightforward, relevant, and compelling. YOUCAT will likely become the "go-to" place for young people to learn the truth about the Catholic faith. Illustrated.


Pdf ebook: The Essential Guide to Doing Your Research Project

Pdf download ebook The Essential Guide to Doing Your Research Project

Summary: The Essential Guide to Doing Your Research Project 2e is the ultimate companion to successfully completing your research project. Warm and pragmatic, it gi

  • Author : Zina O'Leary
  • Publisher: SAGE
  • ISBN: 144629627X
  • Genre: Reference
  • Number of Pages: 384
  • Language: English
  • Views: 396
  • Downloads: 396
  • GET BOOK

Description: The Essential Guide to Doing Your Research Project 2e is the ultimate companion to successfully completing your research project. Warm and pragmatic, it gives you the skills and the confidence needed to succeed no matter what happens along the way. The book guides you through every step of your research project, from getting started to analysing data and writing up. Each stage is clearly set out, highlighting best practice and providing practical tips and down-to-earth advice for actually doing research. Key features include: Fully developed companion website including podcasts, worksheets, examples of real projects and links to journal articles Chapter summaries Boxed definitions of key terms Full glossary Suggestions for further reading Bursting with real world examples and multidisciplinary case studies, this book addresses the key questions posed by anyone hoping to complete a research project. It is the must-have textbook every student needs.


Pdf ebook: So You Want to Talk About Race

Pdf download ebook So You Want to Talk About Race

Summary: In this New York Times bestseller, Ijeoma Oluo offers a hard-hitting but user-friendly examination of race in America Widespread reporting on aspects of wh

  • Author : Ijeoma Oluo
  • Publisher: Seal Press
  • ISBN: 1541619226
  • Genre: Social Science
  • Number of Pages: 272
  • Language: English
  • Views: 1239
  • Downloads: 1239
  • GET BOOK

Description: In this New York Times bestseller, Ijeoma Oluo offers a hard-hitting but user-friendly examination of race in America Widespread reporting on aspects of white supremacy -- from police brutality to the mass incarceration of Black Americans -- has put a media spotlight on racism in our society. Still, it is a difficult subject to talk about. How do you tell your roommate her jokes are racist? Why did your sister-in-law take umbrage when you asked to touch her hair -- and how do you make it right? How do you explain white privilege to your white, privileged friend? In So You Want to Talk About Race, Ijeoma Oluo guides readers of all races through subjects ranging from intersectionality and affirmative action to "model minorities" in an attempt to make the seemingly impossible possible: honest conversations about race and racism, and how they infect almost every aspect of American life. "Oluo gives us -- both white people and people of color -- that language to engage in clear, constructive, and confident dialogue with each other about how to deal with racial prejudices and biases." -- National Book Review "Generous and empathetic, yet usefully blunt . . . it's for anyone who wants to be smarter and more empathetic about matters of race and engage in more productive anti-racist action." -- Salon (Required Reading)


Pdf ebook: The Hate U Give

Pdf download ebook The Hate U Give

Summary: 8 starred reviews · Goodreads Choice Awards Best of the Best · William C. Morris Award Winner · National Book Award Longlist · Printz Honor Book · Cor

  • Author : Angie Thomas
  • Publisher: HarperCollins
  • ISBN: 006249855X
  • Genre: Young Adult Fiction
  • Number of Pages: 464
  • Language: English
  • Views: 1536
  • Downloads: 1536
  • GET BOOK

Description: 8 starred reviews · Goodreads Choice Awards Best of the Best · William C. Morris Award Winner · National Book Award Longlist · Printz Honor Book · Coretta Scott King Honor Book · #1 New York Times Bestseller! "Absolutely riveting!" —Jason Reynolds "Stunning." —John Green "This story is necessary. This story is important." —Kirkus (starred review) "Heartbreakingly topical." —Publishers Weekly (starred review) "A marvel of verisimilitude." —Booklist (starred review) "A powerful, in-your-face novel." —Horn Book (starred review) Sixteen-year-old Starr Carter moves between two worlds: the poor neighborhood where she lives and the fancy suburban prep school she attends. The uneasy balance between these worlds is shattered when Starr witnesses the fatal shooting of her childhood best friend Khalil at the hands of a police officer. Khalil was unarmed. Soon afterward, his death is a national headline. Some are calling him a thug, maybe even a drug dealer and a gangbanger. Protesters are taking to the streets in Khalil’s name. Some cops and the local drug lord try to intimidate Starr and her family. What everyone wants to know is: what really went down that night? And the only person alive who can answer that is Starr. But what Starr does—or does not—say could upend her community. It could also endanger her life. Want more of Garden Heights? Catch Maverick and Seven’s story in Concrete Rose, Angie Thomas's powerful prequel to The Hate U Give.


Pdf ebook: The 9/11 Commission Report

Pdf download ebook The 9/11 Commission Report

Summary: It has, improbably, been called uncommonly lucid, even riveting by The New York Times, and it was a finalist for the 2004 National Book Awards nonfiction h

  • Author : National Commission O Terrorist Attacks
  • Publisher: Cosimo, Inc.
  • ISBN: 1616402199
  • Genre: Political Science
  • Number of Pages: 588
  • Language: English
  • Views: 452
  • Downloads: 452
  • GET BOOK

Description: It has, improbably, been called uncommonly lucid, even riveting by The New York Times, and it was a finalist for the 2004 National Book Awards nonfiction honor. It is a literally chilling read, especially in its minute-by-minute description of the events of the morning of 9/11 inside the Twin Towers.It is The 9/11 Commission Report, which was, before its publication, perhaps one of the most anticipated government reports of all time, and has been since an unlikely bestseller. The official statement by the National Commission on Terrorist Attacks Upon the United States-which was instituted in late 2002 and chaired by former New Jersey Governor Thomas Kean-it details what went wrong on that day (such as intelligence failures), what went right (the heroic response of emergency services and self-organizing civilians), and how to avert similar future attacks.Highlighting evidence from the day, from airport surveillance footage of the terrorists to phone calls from the doomed flights, and offering details that have otherwise gone unheard, this is an astonishing firsthand document of contemporary history. While controversial in parts-it has been criticized for failing to include testimony from key individuals, and it completely omits any mention of the mysterious collapse of WTC 7-it is nevertheless an essential record of one of the most transformational events of modern times.


Pdf ebook: The 7 Habits of Highly Effective Teens

Pdf download ebook The 7 Habits of Highly Effective Teens

Summary: Over 3 million copies sold. Over 800 positive reviews. Adapted from the New York Times bestseller The 7 Habits of Highly Effective People, The 7 Habits of

  • Author : Sean Covey
  • Publisher: Simon and Schuster
  • ISBN: 1476764670
  • Genre: Self-Help
  • Number of Pages: 288
  • Language: English
  • Views: 1591
  • Downloads: 1591
  • GET BOOK

Description: Over 3 million copies sold. Over 800 positive reviews. Adapted from the New York Times bestseller The 7 Habits of Highly Effective People, The 7 Habits of Highly Effective Teens is the ultimate teenage success guide—now updated for the digital age. Imagine you had a roadmap—a step-by-step guide to help you get from where you are now, to where you want to be in the future. Your goals, your dreams, your plans…they’re all within reach. You just need the tools to help you get there. That’s what Sean Covey’s landmark book, The 7 Habits of Highly Effective Teens, has been to millions of teens: a handbook to self-esteem and success. Now updated for the digital age, this classic book applies the timeless principles of 7 Habits to the tough issues and life-changing decisions teens face. Covey provides a simple approach to help teens improve self-image, build friendships, resist peer pressure, achieve their goals, and appreciate their parents, as well as tackle the new challenges of our time, like cyberbullying and social media. In addition, this book is stuffed with cartoons, clever ideas, great quotes, and incredible stories about real teens from all over the world. Endorsed by high-achievers such as former 49ers quarterback Steve Young and 28-time Olympic medalist Michael Phelps, The 7 Habits of Highly Effective Teens has become the last word on surviving and thriving as a teen.


Pdf ebook: How People Learn

Pdf download ebook How People Learn

Summary: First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into ac

  • Author : National Research Council,Division of Behavioral and Social Sciences and Education,Board on Behavioral, Cognitive, and Sensory Sciences,Committee on Developments in the Science of Learning with additional material from the Committee on Learning Research and Educational Practice
  • Publisher: National Academies Press
  • ISBN: 0309131979
  • Genre: Education
  • Number of Pages: 384
  • Language: English
  • Views: 1646
  • Downloads: 1646
  • GET BOOK

Description: First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning. Like the original edition, this book offers exciting new research about the mind and the brain that provides answers to a number of compelling questions. When do infants begin to learn? How do experts learn and how is this different from non-experts? What can teachers and schools do-with curricula, classroom settings, and teaching methods--to help children learn most effectively? New evidence from many branches of science has significantly added to our understanding of what it means to know, from the neural processes that occur during learning to the influence of culture on what people see and absorb. How People Learn examines these findings and their implications for what we teach, how we teach it, and how we assess what our children learn. The book uses exemplary teaching to illustrate how approaches based on what we now know result in in-depth learning. This new knowledge calls into question concepts and practices firmly entrenched in our current education system. Topics include: How learning actually changes the physical structure of the brain. How existing knowledge affects what people notice and how they learn. What the thought processes of experts tell us about how to teach. The amazing learning potential of infants. The relationship of classroom learning and everyday settings of community and workplace. Learning needs and opportunities for teachers. A realistic look at the role of technology in education.


Pdf ebook: Decolonizing Methodologies

Pdf download ebook Decolonizing Methodologies

Summary: 'A landmark in the process of decolonizing imperial Western knowledge.' Walter Mignolo, Duke University To the colonized, the term 'research' is conflated

  • Author : Linda Tuhiwai Smith
  • Publisher: Bloomsbury Publishing
  • ISBN: 1848139527
  • Genre: Social Science
  • Number of Pages: 256
  • Language: English
  • Views: 1598
  • Downloads: 1598
  • GET BOOK

Description: 'A landmark in the process of decolonizing imperial Western knowledge.' Walter Mignolo, Duke University To the colonized, the term 'research' is conflated with European colonialism; the ways in which academic research has been implicated in the throes of imperialism remains a painful memory. This essential volume explores intersections of imperialism and research - specifically, the ways in which imperialism is embedded in disciplines of knowledge and tradition as 'regimes of truth.' Concepts such as 'discovery' and 'claiming' are discussed and an argument presented that the decolonization of research methods will help to reclaim control over indigenous ways of knowing and being. Now in its eagerly awaited second edition, this bestselling book has been substantially revised, with new case-studies and examples and important additions on new indigenous literature, the role of research in indigenous struggles for social justice, which brings this essential volume urgently up-to-date.