Pdf ebook: The Idea Factory

Pdf download ebook The Idea Factory

Summary: The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies Fro

  • Author : N.a
  • Publisher: Penguin
  • ISBN: 1101561084
  • Genre: Business & Economics
  • Number of Pages: 432
  • Language: English
  • Views: 1569
  • Downloads: 1569
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Description: The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.


Pdf ebook: Beyond Productivity

Pdf download ebook Beyond Productivity

Summary: Computer science has drawn from and contributed to many disciplines and practices since it emerged as a field in the middle of the 20th century. Those inte

  • Author : National Research Council,Division on Engineering and Physical Sciences,Computer Science and Telecommunications Board,Committee on Information Technology and Creativity
  • Publisher: National Academies Press
  • ISBN: 9780309168175
  • Genre: Computers
  • Number of Pages: 268
  • Language: English
  • Views: 1828
  • Downloads: 1828
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Description: Computer science has drawn from and contributed to many disciplines and practices since it emerged as a field in the middle of the 20th century. Those interactions, in turn, have contributed to the evolution of information technology â€" new forms of computing and communications, and new applications â€" that continue to develop from the creative interactions between computer science and other fields. Beyond Productivity argues that, at the beginning of the 21st century, information technology (IT) is forming a powerful alliance with creative practices in the arts and design to establish the exciting new, domain of information technology and creative practicesâ€"ITCP. There are major benefits to be gained from encouraging, supporting, and strategically investing in this domain.


Pdf ebook: How to Manage Your Global Reputation

Pdf download ebook How to Manage Your Global Reputation

Summary: The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corp

  • Author : Michael Morley
  • Publisher: Springer
  • ISBN: 1349140708
  • Genre: Business & Economics
  • Number of Pages: 172
  • Language: English
  • Views: 1997
  • Downloads: 1997
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Description: The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.


Pdf ebook: Advanced Theory and Practice in Sport Marketing

Pdf download ebook Advanced Theory and Practice in Sport Marketing

Summary: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated

  • Author : Eric C. Schwarz,Jason D. Hunter
  • Publisher: Routledge
  • ISBN: 1351667629
  • Genre: Business & Economics
  • Number of Pages: 380
  • Language: English
  • Views: 1988
  • Downloads: 1988
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Description: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.


Pdf ebook: Time for Phones

Pdf download ebook Time for Phones

Summary:

  • Author : Rivet
  • Publisher: Rivet
  • ISBN:
  • Genre: Juvenile Nonfiction
  • Number of Pages: 15
  • Language: English
  • Views: 897
  • Downloads: 897
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Description:


Pdf ebook: Entrepreneurship in BRICS

Pdf download ebook Entrepreneurship in BRICS

Summary: This book presents selected articles that discuss important issues related to entrepreneurship in Brazil, Russia, India and China as well as contributions

  • Author : Renata Lèbre La Rovere,Luiz de Magalhães Ozório,Leonardo de Jesus Melo
  • Publisher: Springer
  • ISBN: 3319114123
  • Genre: Business & Economics
  • Number of Pages: 266
  • Language: English
  • Views: 1388
  • Downloads: 1388
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Description: This book presents selected articles that discuss important issues related to entrepreneurship in Brazil, Russia, India and China as well as contributions from authors whose countries have a tradition on entrepreneurship support, such as Italy and the UK. The articles were presented and discussed in a conference on Entrepreneurship in Brazil in November 2013 organized by the Institute of Economics of the Federal University of Rio de Janeiro and IBMEC Business School. This book covers four essential themes: financing entrepreneurs, innovation environments, social entrepreneurship and e-entrepreneurship.


Pdf ebook: Perception, Design and Ecology of the Built Environment

Pdf download ebook Perception, Design and Ecology of the Built Environment

Summary: This edited volume is a compilation of the ‘built environment’ in response to many investigations, analyses and sometimes mere observations of the vari

  • Author : Mainak Ghosh
  • Publisher: Springer Nature
  • ISBN: 3030258793
  • Genre: Science
  • Number of Pages: 580
  • Language: English
  • Views: 1209
  • Downloads: 1209
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Description: This edited volume is a compilation of the ‘built environment’ in response to many investigations, analyses and sometimes mere observations of the various dialogues and interactions of the built, in context to its ecology, perception and design. The chapters concentrate on various independent issues, integrated as a holistic approach, both in terms of theoretical perspectives and practical approaches, predominantly focusing on the Global South. The book builds fabric knitting into the generic understanding of environment, perception and design encompassing ‘different’ attitudes and inspirations. This book is an important reference to topics concerning urbanism, urban developments and physical growth, and highlights new methodologies and practices. The book presumes an understanding unearthed from various dimensions and again woven back to a common theme, which emerges as the reader reads through. Various international experts of the respective fields working on the Global South contributed their latest research and insights to the different parts of the book. This trans-disciplinary volume appeals to scientists, students and professionals in the fields of architecture, geography, planning, environmental sciences and many more.


Pdf ebook: Good Strategy Bad Strategy

Pdf download ebook Good Strategy Bad Strategy

Summary: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action

  • Author : Richard Rumelt
  • Publisher: Currency
  • ISBN: 0307886255
  • Genre: Business & Economics
  • Number of Pages: 336
  • Language: English
  • Views: 1259
  • Downloads: 1259
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Description: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.


Pdf ebook: Customer Relationship Management

Pdf download ebook Customer Relationship Management

Summary: This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologi

  • Author : Francis Buttle
  • Publisher: Routledge
  • ISBN: 1136441336
  • Genre: Business & Economics
  • Number of Pages: 522
  • Language: English
  • Views: 1183
  • Downloads: 1183
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Description: This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes: · A Tutor Resource pack available to instructors who adopt this text · Case examples illustrating CRM in practice · Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer service Student readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.


Pdf ebook: Learning Through Community Engagement

Pdf download ebook Learning Through Community Engagement

Summary: This book charts the development of a whole-institution approach to university-community engagement at a modern Australian university, highlighting the piv

  • Author : Judyth Sachs,Lindie Clark
  • Publisher: Springer
  • ISBN: 9811009996
  • Genre: Education
  • Number of Pages: 319
  • Language: English
  • Views: 1524
  • Downloads: 1524
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Description: This book charts the development of a whole-institution approach to university-community engagement at a modern Australian university, highlighting the pivotal role that curriculum renewal can play in organizational transformation. It describes how Macquarie University’s PACE (Professional and Community Engagement) program developed and fostered a culture of learning that has been at the center of academic renewal, differentiation, and institutional change. It details the development of the PACE pedagogical model, the establishment of the network of stakeholder relationships which underpin it, and the embedding of the model across the whole institution. Authored by those directly involved in the change project, this book tells the story of PACE, its achievements, challenges, success factors and future directions. A series of dovetailing contributions by leading international scholars of university-community engagement set the PACE story in its global context. This book adds to the scholarship of learning through community engagement, provides international perspectives on trends and issues in university-community engagement, contributes to a broader understanding of the practice and pedagogy of community engagement, and discusses the challenges and opportunities of implementing and sustaining change in the higher education sector.


Pdf ebook: Data Center Handbook

Pdf download ebook Data Center Handbook

Summary: Provides the fundamentals, technologies, and best practices in designing, constructing and managing mission critical, energy efficient data centers Organiz

  • Author : Hwaiyu Geng
  • Publisher: John Wiley & Sons
  • ISBN: 1118937570
  • Genre: Computers
  • Number of Pages: 720
  • Language: English
  • Views: 1314
  • Downloads: 1314
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Description: Provides the fundamentals, technologies, and best practices in designing, constructing and managing mission critical, energy efficient data centers Organizations in need of high-speed connectivity and nonstop systems operations depend upon data centers for a range of deployment solutions. A data center is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally includes multiple power sources, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and security devices. With contributions from an international list of experts, The Data Center Handbook instructs readers to: Prepare strategic plan that includes location plan, site selection, roadmap and capacity planning Design and build "green" data centers, with mission critical and energy-efficient infrastructure Apply best practices to reduce energy consumption and carbon emissions Apply IT technologies such as cloud and virtualization Manage data centers in order to sustain operations with minimum costs Prepare and practice disaster reovery and business continuity plan The book imparts essential knowledge needed to implement data center design and construction, apply IT technologies, and continually improve data center operations.


Pdf ebook: The Leadership Moment

Pdf download ebook The Leadership Moment

Summary: Are you ready for the leadership moment? “Gripping adventure and actionable advice.”—Fast Company Merck’s Roy Vagelos commits millions of dollars t

  • Author : Michael Useem
  • Publisher: Currency
  • ISBN: 0812990587
  • Genre: Self-Help
  • Number of Pages: 336
  • Language: English
  • Views: 404
  • Downloads: 404
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Description: Are you ready for the leadership moment? “Gripping adventure and actionable advice.”—Fast Company Merck’s Roy Vagelos commits millions of dollars to develop a drug needed only by people who can’t afford it • Eugene Kranz struggles to bring the Apollo 13 astronauts home after an explosion rips through their spacecraft • Arlene Blum organizes the first women's ascent of one of the world's most dangerous mountains • Joshua Lawrence Chamberlain leads his tattered troops into a pivotal Civil War battle at Little Round Top • John Gutfreund loses Salomon Brothers when his inattention to a trading scandal almost topples the Wall Street giant • Clifton Wharton restructures a $50 billion pension system direly out of touch with its customers • Alfredo Cristiani transforms El Salvador’s decade-long civil war into a negotiated settlement • Nancy Barry leads Women's World Banking in the fight against Third World poverty • Wagner Dodge faces the decision of a lifetime as a fast-moving forest fire overtakes his firefighting crew.


Pdf ebook: Handbook of Wireless Local Area Networks

Pdf download ebook Handbook of Wireless Local Area Networks

Summary: Handbook of Wireless Local Area Networks: Applications, Technology, Security, and Standards captures the current state of wireless LANs, and serves as the

  • Author : Mohammad Ilyas,Syed A. Ahson
  • Publisher: CRC Press
  • ISBN: 020349251X
  • Genre: Computers
  • Number of Pages: 664
  • Language: English
  • Views: 1655
  • Downloads: 1655
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Description: Handbook of Wireless Local Area Networks: Applications, Technology, Security, and Standards captures the current state of wireless LANs, and serves as the single comprehensive reference on the subject. Addressing challenges related to the further development of WLAN technology, the Handbook covers the entire spectrum of topics from basic concepts t


Pdf ebook: Women and Underrepresented Minorities in Computing

Pdf download ebook Women and Underrepresented Minorities in Computing

Summary: This text examines in detail the issue of the underrepresentation of women, African Americans, American Indians, and Hispanics in the computing disciplines

  • Author : William Aspray
  • Publisher: Springer
  • ISBN: 3319248111
  • Genre: Computers
  • Number of Pages: 271
  • Language: English
  • Views: 1994
  • Downloads: 1994
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Description: This text examines in detail the issue of the underrepresentation of women, African Americans, American Indians, and Hispanics in the computing disciplines in the U.S. The work reviews the underlying causes, as well as the efforts of various nonprofit organizations to correct the situation, in order to both improve social equity and address the shortage of skilled workers in this area. Topics and features: presents a digest and historical overview of the relevant literature from a range of disciplines, including leading historical and social science sources; discusses the social and political factors that have affected the demographics of the workforce from the end of WWII to the present day; provides historical case studies on organizations that have sought to broaden participation in computing and the STEM disciplines; reviews the different approaches that have been applied to address underrepresentation, at the individual, system-wide, and pathway-focused level; profiles the colleges and universities that have been successful in opening up computer science or engineering to female students; describes the impact of individual change-agents as well as whole organizations.